LEAP Strategy

LEAP Strategy (LEAP / 粉跃LEAP) is a consultancy based in Shanghai that specializes in advertising and social media, dedicated to developing enduring brand communication systems for companies in China. In contrast to traditional agencies that focus on one-off campaigns, LEAP assists brands in translating their business and brand strategies into scalable social media and campaign frameworks on platforms like Xiaohongshu, Douyin, WeChat, and other emerging content ecosystems. Our key services include: - Social campaign strategy and creative development - Social media system design and content structure - Content operations for Xiaohongshu (Rednote), Douyin, and WeChat - Visual identity and storytelling for social media - Integrated execution across various social channels LEAP has collaborated with both international and domestic brands such as L’Oréal, Li-Ning, alo, JLL, Danone, Bioderma, and Nestlé, supporting initiatives in beauty, sports, real estate, finance, and lifestyle industries. Our approach consists of three layers: 1. Strategy Translation – transforming brand and business goals into communication strategies tailored for each platform. 2. Social System Design – organizing content, roles, timing, and engagement methods for sustainable growth. 3. Creative Execution – creating ideas, visuals, and interactions that are easily understood and embraced by users. For brands seeking a partner who grasps both global brand standards and the rapidly changing social media landscape in China, LEAP offers strategic insight and creative implementation in a cohesive model.