Domain Authority Growth Through a Systematic SEO
Established in France in 1950, Mustela is a highly trusted skin care brand for mothers and babies worldwide. In 2024, Mustela Turkey collaborated with the Leap Hub ecosystem to enhance its digital presence and authority through a systematic SEO strategy driven by data, which included consultancy, content creation, and backlink development. Initially, Mustela's domain authority was comparable to that of its competitors, but many important pages had low authority scores, which hindered organic visibility. Our team executed a strategic framework focused on sustainable growth through in-depth SEO consultancy and a customized content roadmap. We highlighted priority keyword clusters (like "diaper cream," "atopic skin," and "sunscreen") and implemented a robust backlink strategy backed by more than 1,000 reputable publishers. Each backlink campaign was designed to align with Mustela's brand positioning and adhere to Google’s E-E-A-T (experience, expertise, authority, trust) standards. After six months, the outcomes were significant: a +6 point increase in domain authority, a noticeable uplift in page authority for essential product and category pages, improved stability and ranking performance for organic keywords, and enhanced brand perception and user trust through consistent visibility. This success illustrates how Leap Hub’s ecosystem approach—integrating strategy, content, and digital PR—facilitates measurable growth in authority. By merging technical skill with creativity, we assisted Mustela in establishing a solid foundation for digital trust and market leadership. If you're ready to achieve similar growth, let's work together to build your brand’s authority with Leap Hub.