Automated funnel for an online course with an ROI
**Project Name:** Online Tarot Card Course "Tarot Tiney"
**Project Overview:** "Tarot Tiney" is an online course designed by a Tarot expert to educate students in the profession of Tarology, enabling them to generate income from their skills.
**Target Audience:** The project targets three primary groups: Beginners (with minimal knowledge of Tarot), Novice Tarologists (who wish to expand their understanding), and Experienced Tarologists (seeking to refine their skills and learn new techniques).
**Challenges:** The initiative faced several obstacles, including the development of a comprehensive course curriculum, the creation of two websites (one for the course and one to drive webinar traffic), the design of an effective webinar, the establishment of a chatbot for audience interaction, and the automation of a system for 24/7 access and a steady revenue stream.
**Solutions and Implementation Process:** The team conducted competitor analysis and chose an "evergreen" funnel that operates continuously, incorporating stages like advertising, website development, chatbot interaction, webinars, and sales. They specified clear objectives for each target audience segment, emphasizing practical learning. A tailored chatbot with specific triggers and incentives was designed to engage prospective participants. The advertising campaign was optimized, utilizing various tools such as SmartSender, Monday, Figma, WebinarStars, and Notion.
**Our Role as a Producer:** As producers, the team facilitated coordination of all project elements, made key decisions, and efficiently managed the team.
**Results and ROI:** Results are assessed monthly, showing consistent outcomes each month.