+40,000 Monthly Visitors for HIP in Singapore
Homees faced a significant challenge as a two-sided marketplace, requiring both customers and merchants for effective operation. Like many platform businesses, it grapples with a chicken-and-egg dilemma: one side cannot thrive without the other. Being a startup with limited resources, they need to drive traffic to their platform. They not only lack a sufficient number of listings but also a strong consumer base. Essentially, they are building a two-sided digital platform with minimal resources, expertise, workforce, and collaboration, requiring thorough strategic planning and execution. Given the prohibitive costs of Google pay-per-click (PPC), they view search engine optimization (SEO) as the best long-term and cost-effective method to generate traffic. Their marketing strategy includes: - Implementing SEO - Generating referral traffic - Engaging on social media - Creating abundant content They plan to refresh the website's visuals with bright and engaging images to enhance user experience. Additionally, they will publish relevant articles tailored for homeowners, featuring optimal designs and budget planning guides. High-quality visuals will also be developed for social media platforms like Instagram and Facebook to attract more users. According to AHRefs, the platform is currently generating traffic equivalent to about $24,500 monthly, which reflects the costs they would incur if they opted for PPC through Google. Here are some metrics: $25,000 monthly traffic value, 700-1000 daily visitors, 195,000 new users over the past year, 500 merchants joining, and 9,500 keywords identified by AHRefs.