Lead Gen Dept.

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Overview

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2019

Year Founded

ABOUT LEAD GEN DEPT.

#1 UK B2B Appointment setting agency - 5* Reviews

We assist businesses in scheduling meetings with their desired clients in the UK, which is our area of expertise, as well as in North America and Europe. If you are a B2B company aiming to expand in Europe or North America, we are the perfect partner for you. Why choose the Lead Gen Dept? When is the Lead Gen Dept the right option for you? We primarily focus on industries such as B2B Tech, SaaS, consultancies, and manufacturing. We handle all aspects for you: Check out our recent outcomes at https://leadgendept.com/case-studies/.

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2019

Year Founded

Services

Focus

Industries

Clients

Services Provided

20% Email Marketing & Automation

30% Social Media Marketing

40% Outbound Lead Generation

10% Sales Process Consulting

About the Team

OUR STORY

Since 2019, our company has been dedicated to empowering ambitious B2B businesses to generate leads, save time, and boost sales. Founded by someone who began with door-to-door home product sales on commission at age 22, we've built a results-driven ethos rooted in experience, including record-setting sales and bootstrapping ventures to one million pounds. Prioritizing client satisfaction, our team delivers tailored marketing strategies, reflecting our core values of honesty, ownership, and measurable results. With a remarkable 4.9/5 client rating and impressive ROI averages, we foster lasting partnerships, with 90% of clients renewing their engagements. We welcome you to explore how our expertise can help your business thrive through strategic outbound sales and lead generation.

Portfolio

Retail Tech - 100+ Enterprise leads in 6 months

Ground Support Labs

"One of the most remarkable aspects of collaborating with the Lead Gen Dept. is the significant amount of time they save me. Previously, managing business development on my own was quite time-consuming, especially since we lacked the systems or technology to efficiently scale my efforts, making it challenging with my many responsibilities. When I started working with the LGD, I was worried that I would still have to dedicate a lot of my own time, but that hasn’t been the case at all. They operate independently, have scheduled meetings, and we've put together proposals totaling over £500,000, which is fantastic!” says Martyn Barnett, Vice President and Managing Director of Ground Support Labs, London. The outcome: The Lead Gen Dept email campaign produced a list of 124 leads, all of which came from enterprise-level clients, including a US-based global home improvement retail chain and one of the largest jewelry retailers in the United States. “Our first success from the Lead Gen Dept campaign was a $50,000 pilot project for a flagship store of a US clothing chain on Madison Avenue. They operate ten very high-end retail locations and are committed to extensive content development, indicating that they are likely to expand the pilot to the other stores,” Marquis explains regarding the campaign's initial outcomes. He continues, “We have additional meetings scheduled with other prospects, and within the next 30 days, we expect to secure one to three more purchase orders.” Barnett adds, “It’s incredible. We have meetings lined up with enterprise clients and have submitted proposals totaling over £500,000.”

AI Tech - Financial Services - £70K in ARR added

Artudata

“Lead Gen Dept put us on the map and helped us land our biggest client, which generated £70,000 in new revenue in less than six months.” - Tal Zohar, CEO of ArtuData. Summary: ArtuData, a startup in the AI and predictive analytics sector, boasted a wealth of executive and engineering talent but lacked a marketing strategy. Recognizing the need for expansion, the company sought a third-party partnership to enhance its presence and impact in the market. The Solution: ArtuData partnered with Lead Gen Dept, who initiated the collaboration by identifying the company’s target client demographic. “Since they specialized in lead scoring for sales, we concentrated on connecting them with prominent contacts in the financial sector,” explains Connor Addis, Managing Director at Lead Gen Dept. “This required thorough research to compile a list of decision-makers within B2C markets, including financial and forex providers, BTC and forex trading platforms, payday loan companies, and clients in the gaming sector.” After Lead Gen Dept created a list of potential prospects and ArtuData validated their alignment with business objectives, they launched a comprehensive campaign on two fronts. This strategy aimed to increase influence and visibility by developing ArtuData's LinkedIn network and implementing a targeted email outreach campaign consisting of four emails. The campaign was designed to provide insights on leveraging AI and machine learning to enhance conversion rates by evaluating the viability of sales prospects.

Live Chat SaaS - Finance - 96 leads in 12 months

Parker Software

The Lead Gen Department's targeted outbound email efforts have successfully helped us generate leads and secure meetings with numerous prominent brands. Over the past 18 months, they have also contributed to enhancing our brand visibility through our thought leadership and LinkedIn initiatives. I wholeheartedly recommend their services. - Howard Williams, Commercial Director at Parker Software and WhosOn In an effort to penetrate a challenging enterprise market, WhosOn sought assistance from the Lead Gen Department to gain traction. "We designed multiple customized campaigns for WhosOn," explains Addis. "This included LinkedIn outreach, targeted outbound emails, and a direct mail campaign where we mailed letters to potential leads in building societies." To boost response rates through personalized content, the Lead Gen Department team created specialized materials that improved WhosOn’s presence and engagement on LinkedIn. They conducted thorough manual research to pinpoint ideal prospects for the outbound email campaign, allowing them to tailor a greeting for each recipient. They also looked for alternative decision-makers if a primary contact did not respond. After compiling a list of contacts, Lead Gen Department shared it with WhosOn to ensure all prospects met the brand's ideal client criteria. Next, using the principle of reciprocity to enhance response rates in their established four-step email strategy, Lead Gen Department developed a compelling value proposition for their contacts. "During the COVID-19 lockdowns, we offered discounted WhosOn subscription rates to businesses that had transitioned to remote work," says Addis. The Results: The campaign not only boosted WhosOn's visibility among their targeted enterprise audience but also generated 96 leads from e-commerce retailers, insurance companies, and healthcare and financial service providers.

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