Smart Thermostat Installation (Google Ad Campaign)
Upkeep Building Maintenance LLC
**The Challenge: Limited Budget and Numerous Services**: Upkeep offers a broad range of smart home solutions. However, attempting to cover all services stretched the already limited budget too thin, leading to unsatisfactory results. **Basic Website**: An assessment of the current website revealed it contained necessary information but lacked proper structure and crucial elements for converting PPC traffic. **No Conversion Tracking**: Upkeep had no insight into which aspects of the campaign were generating revenue or which were depleting the budget. **Ineffective Campaign Management**: The campaign suffered from issues such as a lack of negative keywords, unexamined search term reports, broad match settings for irrelevant keywords, and no segmentation of ad groups.
**The Solution: Focus on a Single Service**: Given the client's budget constraints, we decided to concentrate on one service to maximize effectiveness. We selected smart thermostat installations due to their profitability and quick turnaround, as demand for them is high in the UAE's climate and demographics. **New Landing Pages**: We built multiple landing pages from scratch, including three distinct pages. **Campaign Restructuring**: The campaign was overhauled entirely. Upkeep provides Nest and Ecobee smart thermostats, so we divided the campaign into three main sections: one for general smart thermostat traffic and two for brand-specific searches. To optimize the ad budget, we concentrated on bottom-of-funnel keywords, which ensured higher-quality leads and reduced spending on irrelevant search terms.
**The Results**: Generated AED 207,261 in revenue from smart thermostat installation jobs in less than four months.