Wicked Brick x Warhammer x LeClaires Digital
Wicked Brick has announced a new licensing deal with Warhammer, a leading name in tabletop miniature wargaming and models, as part of a strategic effort to broaden their market reach. This partnership will create a unique "shop in shop" environment designed for a new audience, incorporating Warhammer’s identity into Wicked Brick’s brand. Holly Vout, Co-Founder of LeClaires Digital, spearheaded the optimization of their Shopify platform to improve user experience for the new product range. She collaborated closely with the Wicked Brick team to create brand-consistent assets, enhance website navigation for smoother browsing, and advise their expanding marketing team. Key initiatives included developing customized templates for product and collection pages, initiating a four-week teaser campaign prior to the launch with segmented sign-ups, and setting up personalized welcome flows in Klaviyo. The results were significant, showcasing a 68% increase in store sessions year-over-year, a 67% open rate for the welcome flow, a 30% rise in SMS subscribers, and email conversions surpassing 3%. Furthermore, inquiries related to sizing tools decreased notably, while new customer registrations saw an uptick.