LCG New Media

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Overview

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2012

Year Founded

ABOUT LCG NEW MEDIA

Marketing and Advertising Agency

We are a comprehensive digital marketing agency that handles every phase of the advertising process, including concept development, strategy formulation, creative design, data analysis, and the implementation of performance and branding campaigns. Our focus is on crafting brand and corporate strategies tailored for the digital landscape. We create customized ecosystems for businesses, whether in sales, branding, or reputation management. Our expertise lies in connecting acquisition channels with branding through social media and influencer marketing. As partners of Google and Meta, we manage campaigns for our clients across the EU, EMEA, and the US. We integrate both online and offline strategies to enhance results.

Languages Spoken

EnglishCzech

HIGHLIGHTS

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2012

Year Founded

Services

Focus

Industries

Clients

Services Provided+8 Services

8% Social Media Marketing

5% Pay Per Click

3% Content Marketing Strategy

3% Conversion Rate Optimization (CRO)

2% Ecommerce Marketing

5% Digital Strategy

3% Marketing Funnel Development

3% Performance Marketing

Portfolio

Supradyn – launching the brand digitally? Why not!

BAYER - Supradyn

ASSIGNMENT The Supradyn vitamin brand was introduced to the market at the end of 2019. In 2020, it was crucial to create a campaign to support existing sales activities in pharmacies and to launch the product. CHALLENGE The goal was to enter the highly competitive Slovak market, which had over 140 similar products, and to secure a significant market share, aiming for a position among the top brands within the first quarter of 2020. APPROACH Key strategies: Target Audience: The primary target demographic was defined as individuals of all genders aged 35-45, further divided into three sub-groups: athletes, everyday individuals, and medical personnel. Upon analyzing the market, we found that 80% of our target audience is online, while competitors had limited digital presence. Thus, opting for a completely digital strategy was an obvious decision. Communication Strategy: For the launch of Supradyn CoQ10 energy, we developed a comprehensive creative concept for digital formats that adhered to brand guidelines and packaging visuals. The promotional banners and social media posts featured individuals enjoying their favorite activities, energized by the daily use of Supradyn, while creatively showcasing the product and packaging, especially on Instagram where image-centric posts are prevalent. To ensure efficiency, we utilized Facebook, Instagram, and the Google content and search network as appropriate channels. RESULTS We successfully reached 5 million accounts on Facebook and 615,000 on Instagram. We gained 3,300 fans on Facebook and 477 followers on Instagram. Through influencer partnerships, we expanded our reach to an additional 550,000 people on Instagram. In terms of sales, Supradyn climbed from zero to the second position in the multivitamin supplement category in the Slovak market, achieving an 8.22% market share, closely behind the leading product at 8.29%, all within just three months.

MAPO plasma – restart of the company after COVID19

MAPO plasma

The MAPO plasma center was launched in the fall of 2019, coinciding with the start of its digital campaign. Due to government regulations during the COVID-19 crisis, operations were halted from March 15 to March 30, 2020. However, after reopening in April, there was a decline in donor numbers, necessitating a revitalization of the campaign. A new initiative was introduced on April 10, 2020, aimed at boosting demand and ensuring sufficient appointments. During the period from March 15 to April 15, 2020, appointments dropped to just 10% of typical levels. The objective of the new campaign was to return to prior operational levels and maximize capacity. The challenge was to encourage people to donate while alleviating fears about entering a medical facility. This goal was quickly achieved, as we noticed a significant surge in appointments shortly after the campaign's launch. Within just five days, we reached the original level of 20-30 bookings per day. We adopted a completely fresh creative strategy for this restart, designing a campaign that resonated with the prevailing circumstances and depicted donors as heroes. The campaign tapped into the current societal sentiment of "belonging," where topics like sewing facemasks and supporting healthcare workers were prominent. We were among the first to address plasma donation within this context, highlighting the urgent need for new donors to save lives in hospitals, which were experiencing plasma shortages. We targeted several demographics, including older individuals, with the message "Heroism does not care about age." This creative concept ultimately proved to be highly successful. The goal was to boost appointments from just 2 per day to 20-30 in a short timeframe. With effective targeting and a creative approach, we achieved this milestone within a week, and we have since maintained or even increased these numbers.

Libverda Spa Resort - brand-building strategy

Libverda Spa Resort

**SPECIFICATION** The collaboration commenced during an exceptionally challenging time for this business segment, specifically in late 2020. During this period, the number of spa visitors plummeted by nearly 50% compared to previous years. The pandemic continued to impact all of 2021 due to various restrictions, such as bans on accommodations and certain services, as well as a decline in foreign visitors and general concerns among potential guests. Our primary focus was to reassure customers about the safety of the spa environment, where, contrary to fears, the risk of contracting COVID-19 could be minimized through the care and relaxation provided. Simultaneously, we aimed to boost awareness of the spa resort and its offerings to attract new clients. **IMPLEMENTATION** *Social Media* On Facebook, we incorporated simple templates into our posts to highlight our company’s logo. Alongside regular posts, we included typographic posts featuring key information, as well as humorous GIFs and engagement graphics to encourage interaction from our audience and enhance organic reach. On Instagram, we streamlined our approach by minimizing typographic posts and templates, opting instead to share photos with a minimalistic style. *Performance Marketing Campaigns* In addition to paid campaigns on Facebook and CPM ads on Instagram, we utilized Google and Sklik advertising platforms. This involved conduct initial keyword analysis for search campaigns. For display advertising, we implemented responsive Google Display Network ads along with combined Sklik ads to allow for flexible adjustments based on customer responses. During peak season, we integrated performance marketing campaigns with brand-focused formats, such as Seznam branding. *Influencers* To raise awareness of the Libverda Spa Resort, particularly beyond our primary demographic of individuals aged 45 and older, we collaborated with influencers in the health and lifestyle sectors. We partnered with smaller influencers who have an engaged and high-quality audience.

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