Lauer Insights

At Lauer Insights, LLC, we focus on assisting CPG brands in standing out in a competitive marketplace by fostering connections with customers, differentiating with retailers, and ultimately achieving significant sales growth. Our data-driven methodology enables brands to make educated, consumer-focused choices that promote lasting success. As a boutique consulting firm with over 20 years of experience in the CPG sector, we specialize in category management and consumer insights. Our expertise has helped brands consistently achieve retail sales increases of up to 20%. We provide strategic advice in essential areas, including market and consumer analysis, category management, shopper insights, and B2B marketing strategies. By utilizing data, we aid you in making informed, consumer-focused decisions that enhance brand growth and optimize retail performance while ensuring your brand makes a meaningful connection with consumers and distinguishes itself among retailers.