Lastlap

Last Lap Middle East is an experiential event agency located in Dubai, focusing on automotive, lifestyle, entertainment, sports, and brand experience projects throughout the UAE and the larger Middle East region. Drawing on Last Lap's European roots from Spain and Portugal, we merge international production standards with in-depth local market expertise. Our services encompass event strategy, creative development, brand activations, product launches, automotive experiences, corporate events, venue selection, sponsorship assistance, and comprehensive event production. We collaborate with brands in need of sophisticated, commercially-driven live experiences that generate impact, foster engagement, and provide long-term value. Our team offers practical experience in motorsport, automotive launches, major live events, sponsor activations, and high-end brand experiences.