Digital promotion for Topovi
Company name: TOPOVI (formerly known as TRANSSTONE). Services offered: SEO, SMM, PPC, and targeted advertising. Client background: TOPOVI is a prominent player in Ukraine's stone market, boasting over a decade of experience. Throughout this time, the company has established itself as a leader in the acrylic and quartz stone sectors and serves as the official representative for top global manufacturers. Additionally, the brand has diversified its offerings to include porcelain tiles and HPL panels. In December 2023, a decision was made to rebrand, transitioning from TRANSSTONE to TOPOVI, along with an update of its corporate colors, logo, website, and domain. This new identity aims to highlight the company's established, long-term presence in the Ukrainian stone industry. Objectives for our team: Preserve SEO rankings, effectively communicate the brand’s positioning, and establish a robust digital presence for the refreshed brand. Strategy: To maintain and enhance the positions gained prior to the rebranding, our team implemented several strategies utilizing tools such as SEO, SMM, PPC advertising, and targeted advertising. Results: We successfully achieved our goal not only of maintaining, but also improving several metrics. By leveraging SEO, SMM, and both contextual and targeted advertising, the TOPOVI brand transitioned smoothly to a new stage while preserving its previous accomplishments. If you're contemplating significant changes to boost results and sales yet are concerned about preserving your achievements and managing your budget wisely, reach out to Lanet CLICK. We offer strategic support for brand revitalization and can help transform your ambitious ideas into tangible business advantages.