Des Moines Art Center
The Des Moines Art Center, a museum focused on contemporary and modern art, offers educational programs, permanent collections, and engaging exhibitions to the community of Des Moines, Iowa. To enhance their online presence and align with their mission, the Art Center collaborated with Landslide Creative to reimagine their website. We began with an extensive strategic planning phase to identify and prioritize target audiences and objectives for the website redesign, which would inform the entire design and development process. Collaborating with various museum departments, we developed user journey maps for distinct audience profiles, detailing their priorities, concerns, key messages, and calls to action. We created a site map and wireframes to help visualize the information structure and user navigation interface. The website features a bold, colorful, and image-centric design that reflects the museum’s brand style guide and contemporary aesthetic, giving visitors insight into what they can expect on-site. The color scheme also serves as a navigational tool. Utilizing our custom PageBuilderLS tool in WordPress, we provided the Des Moines Art Center team with a highly adaptable website that simplifies content management. They can easily add, edit, remove, and rearrange content, exhibitions, collections, and resources on any page at any time. This streamlined system enables the Des Moines Art Center team to plan for the future, confident that their website will continue to support their growth and enhance transformative art experiences.