Labbrand Malaysia

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Overview

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

50 - 249

Employees

2005

Year Founded

ABOUT LABBRAND MALAYSIA

Labbrand: Brand & Business Innovations

Labbrand Malaysia, based in Kuala Lumpur, is a premier branding agency and consultancy that assists organizations throughout Malaysia and Southeast Asia in creating more impactful and unique brands through strategic branding, research, and innovation. We collaborate with publicly listed companies, prominent startups, and forward-thinking organizations to clarify their positioning, enhance brand perception, and discover new avenues for growth. Our services encompass brand strategy, rebranding, brand audits, consumer insights, and innovation consulting, where we merge strategic thinking with hands-on execution to achieve meaningful and lasting results. Our approach is rooted in a profound understanding of human behavior and cultural contexts. By utilizing consumer insights, ethnographic research, semiotics, and innovation strategies, we guide organizations through complex market landscapes with clarity and assurance. From evaluating brand perception and conducting competitive analysis to naming, visual identity, and experience design, we ensure that every branding choice is informed by insights and tailored for long-term significance.

Languages Spoken

EnglishMalay

HIGHLIGHTS

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

50 - 249

Employees

2005

Year Founded

Services

Focus

Industries

Clients

Services Provided

30% Brand Identity Design

13% Marketing Collateral Design

8% Packaging Design

20% Business Model Design & Validation

17% Market Research & Competitive Intelligence

12% Customer Experience (CX) Strategy

About the Team

OUR STORY

Our Narrative Labbrand is a consultancy focused on branding and innovation that aids organizations in their growth by utilizing insight-driven strategies. Our team brings together skills in brand strategy, consumer research, and design to facilitate transformation, growth, and innovation throughout Southeast Asia. We collaborate closely with clients to translate profound insights into coherent direction and tangible business results.

TEAM PHOTOS

Portfolio

Sprite | Packaging Design & Visual Identity

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**Design Strategy** The packaging design strategy for SPRITE developed by Labbrand aimed to determine which elements from the original SPRITE visual identity system should be utilized and which needed further exploration. We examined the Sparkline as a graphic element to create dynamic and flexible designs, employed typography to highlight the brand’s essence and product variations, and utilized the bottle's color to enhance refreshment cues, either through contrast or integration with the label design. **Creativity & Innovation** To capture the unmatched experience of enjoying SPRITE's natural, crisp flavor when quenching thirst, we conveyed the instant sensation of liberation and refreshing impact through visually stimulating elements (such as Lemon/Lime, sparkling bubbles, splashes, and ice) that align with SPRITE’s vision and represent the brand's edgy, authentically cool, yet sophisticated identity. **Brand Portfolio Visual Architecture** After crafting the signature creation, Labbrand was tasked with developing packaging designs for two product categories suggested by the Brand team: SHAPE, which encompasses the core SPRITE products (Core + Zero) and any future flavor variants, requires a unified visual architecture globally to maintain brand equity. The EXPAND category, which extends beyond the core offerings, includes products like Sprite Fiber+, Sprite Juice, and future items with added ingredients or benefits. This provides an opportunity to differentiate the visual design from the SHAPE category. The primary goal was to create a distinct design for each EXPAND product that still reflects SPRITE’s brand identity of “cool, sudden refreshment.”

ES Exhibition & Events: Rebranding & Website

ES Exhibition & Events

The Challenge ES Exhibition & Events, which has over 30 years of experience in the ASEAN region, established a strong reputation for reliability and execution. However, as the company shifted towards more strategic and higher-value projects, its branding no longer matched its actual capabilities. The main issue was not credibility but rather positioning. ES needed to transform from being perceived merely as a competent executor to being recognized as a trusted premium partner, with a clearer narrative and a more distinct market presence. The Approach Labbrand implemented a comprehensive rebranding initiative that included strategy, identity, and communications. This began by refining ES’s positioning to define a unique role focused on trust, dedication, and seamless execution. In a competitive environment where many companies claim similar strengths, the objective was to clearly convey what sets ES apart in a manner that clients would immediately grasp and appreciate. This resulted in a definitive brand platform, featuring a new positioning, messaging system, and tagline: “Unwavering Dedication, Confidently Delivered.” Next, we created a revitalized visual identity and converted the strategy into actionable resources—brand messaging guidelines, proposal language, and communication frameworks—to ensure consistency across all channels. The Impact The rebranding established a stronger alignment between ES’s capabilities and its market perception. With a clearer positioning and a more organized communication system, ES is now in a better position to engage in high-value discussions, bolster client trust, and present itself more assertively across proposals, digital platforms, and business development efforts. Internally, the project also unified teams around a common narrative, enhancing consistency and clarity in brand communication. The Outcome ES successfully evolved from a dependable operator to a more distinctly defined premium partner, facilitating its growth into more strategic and higher-value opportunities.

Hilton Maldives: Brand & Experience Strategy

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For the Hilton Maldives Amingiri Resort & Spa, the key challenge is to clearly define what the resort will be known for among its target guests, highlighting its distinctive qualities in comparison to nearby competing resorts, both within the Hilton portfolio and beyond. This must be done while embracing the heritage and iconic reputation of the Hilton Hotels & Resorts brand. Labbrand conducted in-depth market research and engaged with stakeholders to evaluate competitive standings, comprehend target audiences, and uncover key opportunities to refine the Hilton brand and the resort experience. With the insights gained, Labbrand established a compelling and unique positioning for the Hilton Maldives Amingiri Resort & Spa, which encapsulates the warmth and vibrancy of Hilton's hospitality, complemented by the welcoming essence of Maldivian culture and people. The phrase ‘A Vibrant Welcome Home’ reflects this strategic positioning, portraying the resort as a place that offers guests a sophisticated, lively, and comfortable experience where they can truly feel at home in one of the world's most renowned tourist destinations. Building on this positioning, a detailed value proposition was crafted for the ultra-luxurious Residence offering, portraying it as a private cove that delivers a vibrant and personalized escape for an intuitive, seamless, and joyfully relaxing retreat. Additionally, a comprehensive experience strategy was developed for both the Resort and Residence, featuring targeted activation and touchpoint ideas to enrich guests' overall experience during their stay on the property and island.

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