Labbrand

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Overview

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

50 - 249

Employees

2005

Year Founded

ABOUT LABBRAND

Your Brand is Your Power

Welcome to Labbrand Shanghai! We believe in the power of ideas and that branding brings those ideas to life while maximizing their impact. Our mission is to unite people in a community that shares a belief in collaboration with our clients and partners as we navigate the branding process together. With our expertise in Research, Strategy, Naming, and Design, Labbrand helps clients create impactful brands that make a significant difference in the market. Today, we have expanded into a multinational consulting firm with five offices in Shanghai, Paris, New York, Singapore, and Malaysia. With a strong portfolio and a dynamic global team, Labbrand is recognized worldwide as an industry leader and a reliable partner for prestigious brands across various sectors. Proud of our Asian roots, we are excited to see Asia emerging as a hub for global innovation, with localized branding initiatives influencing brands worldwide.

Languages Spoken

Mandarin_chineseEnglish

HIGHLIGHTS

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

50 - 249

Employees

2005

Year Founded

Services

Focus

Industries

Clients

Services Provided

25% Brand Identity Design

18% Logo Design

7% Packaging Design

50% Digital Strategy

About the Team

OUR STORY

Founded in Shanghai, Labbrand has emerged as a leading China-originated global brand consultancy with offices across APAC, Europe, and North America. Since 2014, it has consistently achieved recognition at the Transform Awards Asia Pacific, including multiple prestigious prizes in 2019 for projects with clients such as Magimix, BE-KIND, Coca-Cola, Pernod Ricard, and Carolina Herrera. Labbrand excels in crafting impactful brand journeys by integrating research, strategy, design, and verbal identity to create meaningful brand experiences. The company’s success reflects its passionate team’s dedication to transforming ideas into powerful brands, driving positive influence in the branding industry and earning the respect of clients and peers alike.

Portfolio

Coca-Cola x Porsche Co-branding Packaging Design

The Coca Cola Company

In 2021, Coca-Cola collaborated with Porsche as part of a brand partnership aimed at leveraging the strengths of both companies. This partnership will feature limited-edition Porsche-themed packaging, particularly for the Carrera Cup Asia, which will be launched in the Shanghai, Zhejiang, and Jiangsu regions, as well as through e-commerce channels nationwide. Coca-Cola plans to use its bottling networks and popular products, such as the 300ml Sleek Can, during the sales period from September to November. The promotion will include interactive elements on the packaging and online campaigns offering Porsche-branded premiums, incentives, and tickets. **Business Objective:** The goal is to enhance Coca-Cola's brand image by collaborating with Porsche on packaging design that generates buzz and social excitement in early autumn, ultimately boosting sales. **Design Objective:** Labbrand has been tasked with creating a cohesive, distinctive, and interactive packaging set that clearly communicates the Porsche Carrera Cup Asia theme. This will include three design variations of the 330ml Sleek Can, an e-commerce gift pack with a sticker set and livery model, as well as key visuals and animated assets for communication.

Lanvin Group Rebranding Strategy

Lanvin Group

Transform Award Asia Pacific 2022 Gold Award for Best Brand Evolution (Corporate) was given to Lanvin Group, previously known as Fosun Fashion Group. The luxury fashion group has launched a new brand identity that reflects its aim to create a worldwide collection of iconic luxury fashion brands. Labbrand has crafted a rebranding strategy highlighting Lanvin Group's dedication to honoring its heritage while striving to innovate in the global luxury industry.

Power Up the Digital Presence in China

Harley-Davidson

In 2021, we were chosen to be the primary digital communication agency for the brand in China, responsible for developing a strong brand-driven social communication strategy and managing Harley-Davidson's WeChat and Weibo accounts. Our collaboration with Harley-Davidson focuses on consistently providing an impactful brand-led digital experience and solidifying Harley as the most sought-after motorcycle brand worldwide. We enhance the brand’s social media presence by implementing a comprehensive and continuous content strategy, encouraging brand advocates, and crafting a culturally relevant image on China's main social platforms, WeChat and Weibo. Our engaging social content, featuring revitalized visual language, has resulted in a significant increase in quality leads from a younger and more female audience during Harley-Davidson's summer campaign on social media.

5 more projects