We assist Direct-to-Consumer (DTC) brands in achieving profitable growth that reflects real business outcomes, not just what the dashboards show. At Lab42, we don't just manage ads; we clarify your metrics by linking marketing performance to contribution margin, cash flow, and overall business wellbeing. Our method integrates performance marketing on platforms like Meta and Google with a thorough analysis of unit economics. This enables founders to make data-driven decisions, scale responsibly, and sidestep the pitfalls of superficial metrics like ROAS. If you’re a founder focused on profitability rather than just growth, we’re the right fit for you.