Kulay AhenXa

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Overview

10 - 49

Employees

2022

Year Founded

ABOUT KULAY AHENXA

We will make your brand move with color.

At Kulay AhenXa, we are convinced that growth comes from movement. Anything that is in motion is vibrant and full of life.

LANGUAGES SPOKEN

English

HIGHLIGHTS

10 - 49

Employees

2022

Year Founded

Services

Focus

Industries

Clients

Services Provided

45% Graphic Design

20% Environmental & Signage Design

35% Brand Identity Design

60% Print Design

40% Out of Home Design

Portfolio

Project Scream

Kusum

**STAKE - BACKGROUND** The anti-dandruff shampoo market is largely controlled by major brands with substantial advertising budgets. Is it too late for Dermazole to make an entry? **STAND - STRATEGY** To get noticed, sometimes you need to take a bold and humorous approach. **STORY - SOLUTION** Eliminate dandruff with Dermazole, the medicated shampoo. We took this approach literally with Dermazole. Instead of following competitors' scientific methodologies, we combined elements of horror and comedy to make our mark. Through a digital video, social media content, and various promotional materials, we showcased one of the most beloved horror characters in Filipino culture to emphasize that only an authentic medicated anti-dandruff shampoo can truly address dandruff issues.

"Kampanya Ko, Alagang Purong Natural" Case Study

Lola Remedios

**STAKE - CONTEXT** The election period and the resulting ad overload can pose a significant challenge for brands looking to advertise. How can Lola Remedios navigate through this clutter? **STAND - STRATEGY** If you can't outdo them, align with them. For brands like Lola Remedios that provide relief, elections can actually serve as a chance to stand out. **STORY - SOLUTION** Lola's Campaign, Purely Natural Care! To cut through the noise, we presented the character of Lola Remedios as a candidate in the 2022 election, promising relief to her grandchildren constituents. With an extensive campaign across TV, radio, and digital channels, her popularity could only grow. **STATS - RESULTS** Despite the overwhelming political advertisements, Lola Remedios achieved notable awareness levels and distanced itself from competitors. We saw strong support, leading the category in trials, past three months of usage, past four weeks of usage, and being the most frequently used brand.

Pricing Snapshot

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What Clients Have Said

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"Kulay AhenXa delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

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Graphic Design

Environmental & Signage Design

Brand Identity Design

Print Design

Out of Home Design

Industry Recognitions

Shortlisted for two 2023 PANATA Awards

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