Koroberi

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Overview

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

1999

Year Founded

ABOUT KOROBERI

B2B marketing doesn’t have to be boring

Established in 1999, Koroberi is a comprehensive business-to-business agency that focuses on marketing, branding, content creation, public relations, advertising, and digital strategy. We concentrate on industries such as automation, robotics, supply chain management, medical devices, energy, and telecommunications—vibrant and expanding sectors poised to significantly transform our world. Although the subject matter can be complex and potentially unexciting, our team excels at understanding our B2B clients and delivering their messages through compelling and effective campaigns, while maintaining the necessary technical detail essential for customer decision-making. A significant part of our success can be attributed to our long-standing relationships; team members have an average tenure of nine years at Koroberi, while clients typically partner with us for about ten years.

Languages Spoken

English

HIGHLIGHTS

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

1999

Year Founded

Services

Focus

Industries

Clients

Services Provided

49% Marketing Services

20% Branding Services

16% Content Creation

15% Public Relations

About the Team

OUR STORY

Founded in 1999 by Kathryn and Bruce Olive, Koroberi is a dedicated B2B agency that specializes in science and technology marketing. Throughout its history, Koroberi has maintained a strong focus on partnering with companies in dynamic sectors such as supply chain, robotics, software, energy, medical, and telecommunications—industries poised to transform the world. The team averages 27 years of experience, illustrating deep expertise and commitment, with long-standing relationships including a client partnership lasting nine years and a commendable client retention rate since 2020. The agency’s name, 'Koroberi,' uniquely reflects an Australian term for lively social gatherings, symbolizing their tribal team culture, creativity, storytelling skills, and the joy they find in collaborating closely with clients.

Portfolio

Yale social media

Unknown

Transforming Beyond the Ordinary After years of effectively managing Yale Materials Handling's social media platforms, we recognized it was time to refresh our strategy. While the previous program met the brand’s marketing objectives, promoted launches, and engaged Yale’s dealer network, we believed we could elevate it from ‘good’ to ‘great’ by implementing some key strategic changes: creating a clearer brand voice, tailoring content for different platforms, and enhancing interactivity with our audience. Enhancing Our Social Media Presence We evaluated performance metrics for our @YaleAmericas Twitter and LinkedIn accounts, observed competitors' actions, integrated current social trends, and drew inspiration from other successful B2B accounts. This led us to develop a new, platform-specific social media strategy. We designated LinkedIn for “nutritional” content—meaning in-depth, thought-provoking, and educational discussions—while Twitter would feature “candy” content—such as GIFs and custom memes, combining information with a sense of fun. Our new Facebook page would serve as a middle ground between the two styles. On the existing platforms, we reduced posting frequency by about one-third and applied this lower volume goal to our new Facebook strategy, emphasizing the quality over quantity of individual posts. We focused on audience engagement by intentionally involving media partners, dealers, employees, and other brands. Additionally, we implemented a social listening program to enable quick, personalized responses to replies, posts, and comments, adding a personal touch to our social media interactions. Outcomes: LinkedIn, Twitter...

Zethcon branding

Unknown

Revamping a Brand While Honoring Its Heritage Zethcon has been a leader in the industry for fifty years, but its branding did not accurately represent its commitment to advancing technologies and services. Koroberi was brought in to update their messaging and evolve their logo to preserve their legacy while allowing for future growth. We began by examining Zethcon’s marketing materials, interviewing employees and industry partners, and researching top competitors. Clarity and Consistency in Messaging Zethcon has a single, well-recognized product, which leads some customers to confuse the brand with the product itself. To clarify the brand hierarchy, we suggested introducing the software as “Synapse WMS from Zethcon” on the first mention and simply “Synapse WMS” thereafter, ensuring it’s identified as a warehouse software solution each time. Minor Design Adjustments with Significant Impact Next, Koroberi assessed what essential features a prospective client would seek from a software partner and how Zethcon meets those needs. We distilled three core principles for guiding future marketing efforts: dedication, expertise, and flexibility. In parallel, we outlined how Synapse WMS addresses customer requirements—such as configurability, comprehensiveness, and proven effectiveness. A Lasting Platform Finally, we revamped their logos. The new design features sharper edges and cleaner lines, enhancing readability and presenting a more contemporary online image. The three dots above the name symbolize Zethcon’s foundational traits and add a splash of color to the design. We applied this updated look to the Synapse WMS logo, establishing a clear link to the strength of the Zethcon brand while ensuring the product logo is robust enough to stand alone and adaptable for future development.

Yale product launch

Unknown

Significant expectations Following the success of their most successful product launch to date, Yale Materials Handling once again sought the expertise of Koroberi to help plan and execute a launch campaign for their latest groundbreaking product, the new End Rider. Establishing the groundwork Collaborating closely with Yale's brand marketing team, Koroberi set the objectives for the 18-month campaign: equip Yale's extensive dealer network with the necessary tools to introduce the new innovation to the market and create demand for it. We then created a strategic outline of marketing messages, customized for various industries and customer challenges, along with a unique graphic theme to unify the materials. Once this framework was in place, we began producing a wide range of content, including email campaigns, social media promotions, banner ads, press releases, video concepts, awards submissions, landing pages, website graphics, and comprehensive sales materials. The End Rider gains momentum The End Rider campaign quickly began to show results. Within the first year, we saw significant achievements, and today, the End Rider campaign is recognized as the benchmark for all future product launches by Yale.

Projects & Clients

Project Size & Rate

Minimum Project Size

$10,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$10,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

"Koroberi delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet — reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Marketing Services

Branding Services

Content Creation

Public Relations

Locations

Headquarters

236 South Boylan Avenue, Suite 100

Raleigh, North Carolina, United States 27603

+19194382423

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