Web Design for a Scientific Study from Ab-biotics
AB-BIOTICS reached out to us to conduct a scientific study on their probiotic supplement, PROBIÓTICO ULTRA. They aimed to launch a marketing campaign to encourage ultra-trail runners participating in the upcoming Ultra Pirineu race to engage in their study. Initially, we developed a new brand identity and visual style for both the campaign and the product that would impress elite runners, creating an epic feel. Next, we crafted the messaging and wrote the website content (in Spanish), emphasizing clarity about the study and the ease of participation. The project culminated in a distinctive and modern web design experience, complete with a motion graphic video explaining the study and the importance of joining. The website was built on WordPress, prioritizing accessibility, maintainability, and clean code. Additionally, we assisted AB-BIOTICS in establishing communication channels with participants through a newsletter integrated with their CRM, HubSpot, and by designing online questionnaires to gather the necessary data for the study. This project was completed successfully within a tight six-week timeline, encompassing ideation, design, and development. You can view the final result here: https://ab-biotics.com/probiotico-ultra.