Ocean Plastic Project
About Waste2Wear
Waste2Wear is dedicated to addressing the plastic problem to ensure a sustainable future for our planet. Every day, significant amounts of plastic waste are thrown away, but this material can be transformed into a viable, eco-friendly, and sustainable resource. Although we face a daunting challenge with plastic waste, the solution lies before us. We need to take more responsibility for our home, Earth, and reconsider how we utilize our precious resources. Their goal is to alleviate the plastic issue by creating products made from recycled plastics, utilizing traceable and transparent supply chains. They hold the belief that waste is only considered waste if we do not take action.
Google Ads, Social Ads, LinkedIn Ads, and SEO
The Waste2Wear Ocean Plastic Project brings together various stakeholders to collaboratively seek solutions for reducing ocean plastic pollution. This initiative highlights the power of teamwork in driving significant and positive systemic change. Waste2Wear has partnered with universities from China and the Netherlands, with support from the Dutch Consulate in Shanghai, along with Chinese NGOs and several companies, to address this issue through innovation and awareness. The project aims to establish supply chains based on ocean waste and conduct upstream research to pinpoint pollution sources, aiding the development of new industry standards and regulations. We handled the complete activation and optimization of the Waste2Wear Ocean Plastic Project. This involved enhancing the website through SEO, launching Google Ads campaigns, and executing an awareness campaign on social media and LinkedIn. Collaborations with brands such as Wehkamp, Claudia Sträter, Expresso, Steps, Oilily, and Promiss were integral to this impactful campaign.