**About Us** Kiwop is a web development, growth marketing, and AI consultancy located in Reus, Spain, serving clients globally. We bring together experienced engineers, marketers, and analysts to create fast, secure, SEO-optimized websites and implement growth initiatives aimed at achieving specific business goals. **Our Approach and Process** Our process starts with stakeholder interviews and thorough audits covering technology, analytics, SEO, and performance. We identify goals and KPIs, create prototypes for UX/UI, validate them through user feedback or A/B testing, and deliver in agile sprints. Each release undergoes quality assurance, along with performance and accessibility evaluations. From the outset, we establish tracking dashboards to ensure that our decisions are based on data rather than personal opinions. **Key Focus Areas** - **Websites & Platforms:** Primarily using WordPress and Drupal as our main CMS, along with custom development utilizing Symfony and Laravel. - **E-commerce:** Focusing on Magento and Shopify with user-centric design, payment solutions, integrations, and data management. - **SEO & Content:** Emphasizing technical SEO, information architecture, web performance optimization (WPO), and a content strategy aimed at attracting qualified demand. - **Growth & Experimentation:** Conducting conversion rate optimization (CRO), funnel analysis, VWO-driven A/B testing, landing page creation, and email automation. - **Paid Media:** Implementing search engine marketing (SEM) and social ads geared towards maintaining pipeline quality and maximizing ROI. - **AI Consulting:** Utilizing chatbots and retrieval-augmented generation (RAG) to enhance support, sales, and knowledge processes. **Methods and Tools** We employ Scrum/Kanban methodologies, Git-based CI/CD, and tools like GA4, Looker Studio, HubSpot, Apollo, and Sales Navigator, with design work done in Figma. Our use of reusable components and documented processes ensures teams can work independently without vendor restrictions. **What You Can Anticipate** We prioritize transparent communication and senior leadership, fostering a partnership approach that emphasizes speed, reliability, and measurable outcomes—such as leads, conversions, and revenue. Our guiding principle: diagnose, hypothesize, test, and iterate. It’s not magic—it’s science. **Headquarters:** Spain and Argentina **Work:** Global