KISS Agency

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Overview

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2020

Year Founded

ABOUT KISS AGENCY

Growth Marketing made simple.

We are KISS Agency, a growth marketing firm focusing on ecommerce businesses with expertise in Facebook Ads, Google Ads, Native Ads, and TikTok Ads. Over the past seven years, our team of freelancers has assisted more than 100 brands from diverse niches worldwide in achieving 6-, 7-, and 8-figure growth through paid advertising. Our primary focus is on the European market, particularly in Germany and the broader DACH region. If you’re seeking a trustworthy and experienced partner, feel free to reach out to us.

Languages Spoken

EnglishMaltese

HIGHLIGHTS

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2020

Year Founded

Services

Focus

Industries

Clients

Services Provided

38% Pay Per Click

13% Other Digital Marketing

25% Google Ads Management

12% YouTube Advertising

5% Amazon Advertising Management

7% Media Planning & Budget Allocation

Portfolio

Launching a D2C E-Commerce Store in Germany

Unknown

The client has an established brand in the German market, achieving sales of 543 million euros in 2020. Their primary success has come from their retail presence. To explore new online direct sales opportunities, they launched an online shop in 2021 and sought our Cutting Edge Google Ads Services. The challenge was twofold: to use the online presence primarily to attract new customers to the brand without engaging in brand bidding, while also ensuring that existing customers continued to make purchases through physical retail, so as not to alienate retail partners. To support this, sales were conducted at the recommended retail price without any discounts. **The Strategy:** We began with cold prospecting search campaigns aimed at reaching the most promising target audience directly. Initially, we implemented very detailed campaigns to maintain maximum control for the algorithm. Gradually, we shifted to a smart bidding and broad match strategy to expand reach while maximizing campaign efficiency. In the second phase, we introduced standard shopping campaigns, focusing on maintaining control to “teach” the algorithm effectively. The third phase involved Performance Max campaigns using the 1:1 AS Approach by KISS to enhance brand awareness among new customers while ensuring efficiency. In the fourth phase, we incorporated GDN retargeting and YouTube retargeting to bolster the Pmax campaigns, aiming to solidify strong brand recognition among users. We held detailed discussions with the client every two weeks, ensuring they were fully informed about the progress and reasons behind our strategies. The client has expressed high satisfaction with our collaboration, clearly communicating this during our meetings. We are excited about continuing our partnership!