Based in Waikato, The King Tide is a dedicated marketing team focused on transforming marketing into a powerful, profitable asset for Kiwi businesses. Founded by Steph Kingsford and Louis Wilks, whose combined 30 years of experience revealed industry gaps, the company empowers businesses across New Zealand—from startups to professional services—through impactful marketing education and services. Starting from their university roots at the University of Waikato, where both excelled academically and in leadership, they evolved from working individually with startups to establishing The King Tide. Now, alongside Marketing Coordinator Ella Greenslade, they offer flexible coaching programs designed to equip businesses with effective strategies, accountability, and community support, fostering a prosperous New Zealand driven by marketing success.