🥭 Boxes of exotic fruits | Invested in ads $2636
Project Overview: 💡 Collaboration duration is 5 months, with an average monthly budget ranging from $2,000 to $5,000, varying by season.
Before our involvement: The audience was not categorized, lacking a distinction between warm and cold audiences, and there was no retargeting effort for warm audiences.
Objective: The goal for the project @crazybox.com.ua was to lower the cost per purchase and boost new orders on the website.
Monthly Performance: Achieved 374 purchases at a cost of $7.05 per purchase (goal was to ideally stay under $10) with a total ad spend of $2,635, resulting in a profit of $20,575.
Actions Taken:
- Segmented the audience into categories (website visitors, cart abandoners, Instagram interactions, existing customer base for re-targeting).
- Tailored creative content for each audience segment at different stages of the sales funnel.
- Optimized ad impressions for each segment; for instance, implementing a reach campaign to maximize exposure among the established customer base.
- Conducted tests with various audience groups and ad formats, including lookalike audiences and targeting based on interests and behaviors.
- Ultimately, the broader audience strategy proved to be the most effective due to the larger budget and extensive audience available for Facebook's learning algorithms.