An award-winning site for a leading digital bank
ME Bank is a leading Australian bank that has established its place in the financial sector by providing an online-only experience for its customers. Without any physical branches, ME relies entirely on its website for service. However, the bank's inadequate mobile browsing experience hindered its ability to attract and serve customers effectively. To address this issue, ME embarked on a project to redesign its site with three main objectives: to create a responsive design, to provide a platform where customers can easily access information, and to select a future-proof CMS that supports personalization and straightforward content management. ME collaborated with Kiandra to create a fully responsive digital experience that aligns with the bank's tech-savvy image. By working together, Kiandra delivered a valuable and critical solution efficiently, minimizing risks. They utilized Kentico CMS to build a new site that automates the scheduling and updating of ME’s rates, replacing the previous manual system. The upgraded site features an improved search functionality that includes autocomplete, faceted search, highlighted results, and spelling corrections. Additionally, it now presents content in feeds to display relevant material to customers. Following the launch of the site, use of the search function surged by 147%, with longer visitor engagement and more pages viewed. There was also a remarkable 358% rise in calculator usage on the website among both desktop and mobile users. In March 2018, the revamped ME site received the Kentico Financial Services Site of the Year award, an international accolade recognizing outstanding Kentico implementations. Scott Dare, ME Bank's Web & Content Channel Manager, expressed his satisfaction with Kiandra's commitment to excellence, stating, "We were confident that they had the technical capability to successfully deliver our new site on time."