Supporting Knix's Transformation on Shopify
Knix, a groundbreaking brand that transformed the intimates market, collaborated with Kasama to completely revamp their main digital platform, Knix.com. As the brand prepared to transition to Shopify Liquid and enhance its online customer experience, they sought Kasama's extensive, adaptable, and multidisciplinary support, which only an experienced ecommerce partner could offer. Throughout the project, Kasama provided comprehensive assistance in vital areas including development, quality assurance, analytics, and content management. Knix's shift to Shopify Liquid required expert developers who not only understood the platform but also could manage the specific needs of a brand with a rich legacy and dedicated customer base. Kasama's development team offered technical expertise and architectural advice to facilitate a reliable and scalable implementation on Shopify Liquid. They assisted in various areas, from advising on Liquid theme structure to tackling intricate functionality challenges, ensuring the new vision was realized. To guarantee a seamless customer experience, Kasama assigned seasoned QA specialists to evaluate the site across devices, browsers, and user pathways. Their QA team meticulously tested every interaction—from checkout processes to product customization and mobile performance—providing confidence that the relaunch would reflect the brand's high standards. Recognizing that data fuels growth, Kasama ensured that the new site not only had an appealing design but also provided valuable insights. They established comprehensive Google Tag Manager configurations and verified key ecommerce and marketing performance indicators, thus creating a solid measurement framework for Knix to continuously refine their customer experience and marketing outcomes after the launch.