Karbo Communications

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Overview

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2001

Year Founded

ABOUT KARBO COMMUNICATIONS

A Top Ranked Tech Digital Marketing and PR Agency

Karbo Com merges a modern digital marketing approach—centered on data, analytics, and results—with the PR techniques perfected through collaborations with numerous tech innovators. Our passion for technology at Karbo Com goes beyond our profession; we genuinely believe in its positive impact on the world. However, the overwhelming noise from countless companies often makes it challenging for even the most groundbreaking firms to stand out. As a leading full-service digital PR and marketing agency, we craft messages that penetrate this promotional clutter. Utilizing our exclusive branding framework, we clearly convey differentiation and market leadership. Our creative and strategic initiatives enhance visibility, establish leadership, and facilitate the attraction of customers, partners, and employees. With extensive expertise in areas such as IoT/IIoT, SaaS/cloud, security, communications, commerce, HPC, AI, community tech, and mobile markets, we understand target market personas and can foster new relationships. Our comprehensive offerings include positioning, PR for companies and products, social media programs, content development (both paid and earned), relationship management with customers and partners, event coordination, growth hacking, and analytics. At Karbo Com, senior professionals collaborate with you consistently. Our skilled team brings industry insight, strategic thought, creativity, and the entrepreneurial spirit of the tech sector to enhance market leadership for a diverse range of clients, from startups to major global enterprises. Our culture at Karbo Com prioritizes responsibility—to one another, our clients' success, and the larger community. Every contribution, from interns to our founder, is appreciated, fostering an environment where high-quality work, creativity, persistence, strategic thinking, knowledge, mentorship, respect, and dedication to the team are vital.

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2001

Year Founded

Services

Focus

Industries

Clients

Services Provided

35% Content Marketing Strategy

15% Social Media Marketing

50% Brand Identity Design

About the Team

OUR STORY

Karbo is a distinguished integrated marketing and PR agency specializing in technology companies worldwide. Founded by Julie Karbo, who gained invaluable experience working alongside marketing pioneer Regis McKenna, Karbo draws on a rich heritage linked to shaping the growth of industry leaders like Apple and Microsoft. Based in San Francisco with a global footprint across multiple continents, Karbo helps clients share innovative stories globally. The agency's hallmark is its Rapid Results Method, designed to swiftly deliver measurable ROI amidst competitive and fast-paced markets. Emphasizing strategic agility, data-driven insights, and execution excellence, Karbo maintains a laser focus on achieving tangible business outcomes. Its tailored senior-led teams and offices in San Francisco, San Diego, and New York epitomize a commitment to quality and client-specific expertise.

Portfolio

TDK

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Karbo Communications quickly got to work, collaborating with TUC on a comprehensive messaging strategy aimed at positioning TDK as the leading choice for electronic components like capacitors, inductors, sensors, and energy units. To leverage TDK's participation at the annual Consumer Electronics Show (CES), Karbo Communications contacted key media outlets to arrange interviews featuring product demonstrations that had previously only been shown to select customers at TDK's exclusive booth. During in-person sessions with influential journalists, TDK representatives shared insights to help reporters grasp the main trends and technologies showcased at CES. Additionally, by providing on-the-ground support at the event, Karbo Communications focused on documenting the happenings to enhance TDK’s social media presence and engage with important influencers. In the first four months of their partnership, Karbo Communications boosted TDK’s media visibility in North America by strategically inserting the company into relevant discussions and attracting interest from business and trade journalists at CES 2017. The agency also took control of TDK’s social media profiles, including Facebook and Twitter, by engaging with relevant reporters and influencers and sharing timely industry articles. Thanks to Karbo's proactive media outreach, TDK achieved a significant media presence from CES, reaching nearly 16.9 million in total impressions, greatly enhancing social media reach, and increasing engagement by 710%. Furthermore, the meetings led to unsolicited requests for TDK-authored articles on key technical topics of interest to engineers involved in designing electronic circuits and devices for information and communications technology, automotive electronics, and industrial/energy sectors.

Real-Time Innovations

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After a successful overhaul of their messaging, Karbo Com and RTI created a launch strategy for their new security product, Connext DDS Secure, the first of its kind for the Industrial Internet of Things (IIoT). The agency aimed for an aggressive outreach approach. In October 2018, RTI entered the autonomous driving sector by unveiling its initial Connext product aimed specifically at developing autonomous vehicles, called Connext 6. To raise awareness in this key market, Karbo Com aggressively engaged with influential media and industry analysts. They also initiated a thought leadership campaign featuring Bob Leigh, the head of RTI's autonomous systems division. Over the following two years, Karbo Com maintained momentum through opportunistic media efforts and by positioning RTI executives as spokespersons on relevant topics and trends in the autonomous vehicle field. In late 2019, Karbo Com collaborated with RTI to present the latest automotive offering, Connext Drive, at the 2020 Consumer Electronics Show (CES). They reached out to important press contacts and influencers to secure interviews, while also providing a product demonstration of Connext Drive in an autonomous vehicle simulation booth. Leading up to and following CES, Karbo Com worked alongside RTI to strategically highlight customer successes in the autonomous vehicle space, such as Aptiv, Xpeng Motors, and Baidu, to further validate RTI’s technology and its crucial role in developing next-gen driverless vehicles. As RTI's market has evolved, Karbo Com collaborated with them to refine their messaging in order to connect with their expanding customer base. Throughout their multi-year partnership, Karbo Com has consistently delivered impactful and integrated public relations and content initiatives across all five of RTI’s key sectors: healthcare, energy, transportation, automotive, and aerospace and defense.

TIBCO

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Karbo Com created and implemented a strategic initiative targeting TIBCO customers, product experts, and its thought leadership team, addressing both current and future challenges in the business environment. The team emphasized TIBCO’s unique ability to leverage its extensive market knowledge and a solid history of customer success. This initiative provided media outlets with an in-depth exploration of TIBCO’s existing product offerings, serving as a vital educational update. Additionally, Karbo Com established a thought leadership platform for TIBCO’s executive team, featuring direct interactions between the CEO and CMO and the media to discuss the company's present status and share its vision and future plans, thereby enhancing TIBCO’s brand recognition and credibility.

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