Kaliber Asia
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Overview
$10,000+
Min Project Size
10 - 49
Employees
2020
Year Founded
ABOUT KALIBER ASIA
Performance Marketing for Fast-Growth Companies
Kaliber, established by an award-winning former Google consultant from NYC, is dedicated to enhancing performance for rapidly growing companies in Southeast Asia. We adopt a corporate-level strategy, offering clients a variety of options to improve their prospecting and achieve better returns on platforms such as TikTok, Facebook, Display, LinkedIn, and YouTube. The agency prioritizes "respect" in all its practices, leading to outstanding results by honoring the user experience, the goals of investors, and the objectives of the company. Our tailored strategies are designed to meet the specific needs of each organization, while our standards and core values remain steadfast. We are committed to supporting our clients in developing their in-house teams, even assisting with hiring. Rather than viewing in-house teams as competition, we continuously seek innovative ways to enhance value. Our goal is to help standardize the operations of in-house teams to align with business and executive needs, allowing Kaliber to concentrate on consulting and marketing strategy development.
LANGUAGES SPOKEN
Mandarin_chineseEnglishMalayTamil
HIGHLIGHTS
$10,000+
Min Project Size
10 - 49
Employees
2020
Year Founded
Services
Focus
Industries
Clients
Services Provided
35% Pay Per Click
40% Digital Strategy
15% Content Marketing Strategy
10% Mobile & App Marketing
60% Google Ads Management
40% YouTube Advertising
About the Team
OUR STORY
Founded in 2020 by ex-Google New York leader Robert Lai, Kaliber Asia set out to democratize enterprise-grade marketing for small businesses through innovative software. After managing over US$500 million in media across eight APAC markets and working with top clients like Trend Micro and Stripe, the team realized AI could revolutionize marketing by drastically improving efficiency and reducing costs. This insight led to the creation of Kali OS, an AI-driven operating system tailored to ingest a company's unique business DNA, objectives, and brand voice to deliver high-quality performance marketing campaigns at accessible prices. Focused on SMBs spending SGD 5,000 to 100,000 monthly, Kaliber blends advanced AI with expert oversight, reshaping the marketing landscape for ambitious entrepreneurs and growing brands.
Projects & Clients
Project Size & Rate
Minimum Project Size
$10,000+
Locations
Headquarters
Millennium Centennial Center, Level 38, Jl. Jend. Sudirman No.Kav. 25 10210
