OHRANGE™ Studio Brand Identity
OHRANGE™ is a contemporary consulting, design, and strategy agency situated in the heart of Bangalore, India. Centered around the principle of 'Getting Sh*t Done,' the brand’s communication style is direct, bold, and unapologetic, clearly conveying its mission of achieving efficiency and effectiveness.
**Mandate:** Pitch Deck Design
**Visual Inspiration:** A blend of maximalism infused with grunge graphic design and retro stippling illustrations.
**Content Inspiration:** A style that is abrasively outspoken and relies on shock value.
**The Process:** Our goal was to ensure OHRANGE made a lasting impression on its audience, akin to an indelible wine stain that persists despite attempts to remove it. This began with thorough research into visual themes, textual content, color palettes, and typography to strike the right balance for OHRANGE. Given the agency's focus on technology, incorporating generative AI into the creation of visuals was a natural choice. We employed various sets of vintage technology to train AI models to produce illustrations that appear both retro and dystopian, yet modern in their application across all designs. The outputs from multiple generative AIs were then refined, iterated, and styled in a sketch format using Photoshop. Once the primary visuals were finalized, we enhanced them with textures and bold typography to infuse an element of grunge and maximalism into the overall visual theme.