Craig shares his journey from being a casual user of Google Ads in 2022 to partnering with Joel from the Kannan Group in late 2023. Initially managing his campaigns elsewhere, his collaboration with Joel sparked meaningful conversations about expanding his business. This partnership led to a major relaunch in January 2024, resulting in a remarkable 65% increase in gross sales compared to the previous year. The growth in lead quality, phone inquiries, and webform submissions allowed Craig to hire two additional employees. Continuing into 2025, his revenue has surged another 45%. He credits Google Ads, expertly managed by Joel, for this success, valuing Joel’s integrity, expertise, and trustworthiness, which bring him peace of mind and confidence in the company’s future.