OUR STORYK2 Global Communications is a distinguished, American-led boutique firm based in Israel, specializing in B2B marketing, public relations, and communications. Operating across global time zones, from Australia to Silicon Valley, K2 harnesses nearly two decades of experience rooted in Israel’s dynamic high-tech sector. The company excels in translating complex technologies—ranging from cybersecurity and AI to agtech and biotech—into clear, customer-focused messaging that addresses clients’ critical business challenges. By integrating account-based marketing and PESOTM models, K2 crafts targeted, multichannel strategies that build trust, authority, and growth. Co-founders Larry Kenigsberg and Amy combine expertise in psychology, social work, journalism, and technology, guiding personalized communications that resonate with key audiences. K2’s holistic approach ensures alignment within organizations and delivers both immediate ROI and lasting customer relationships worldwide.