Compass Health - Web Design/Dev
Compass Health CH provides mental health treatment, crisis intervention, and supportive housing services to enhance the care system. After five years, the organization outgrew its initial navigation, resulting in complex and often confusing user pathways. Along with adopting a new brand, Compass Health refreshed its understanding of key audiences, leading to a misalignment between the website’s content and structure and its current key performance indicators (KPIs). Additionally, the location pages had become disorganized and lacked centralized management.
To prioritize clients and KPIs, our team redesigned the site’s information architecture (IA) to streamline user pathways. We added a specific services submenu for better clarity within the healthcare sector, creating a centralized access point that aligned with Compass Health's mission to enhance client access to care. We also optimized site categories, developing a strategic menu tailored to clients, the community, and healthcare professionals, ensuring easy access to relevant content for lobbyists, donors, and job seekers.
To tackle the administrative challenge of managing multiple locations, we designed a streamlined process that limited options while providing essential information for personalized care plans. We implemented a custom post type to facilitate centralized control over location information, improving site management.
After the redesign launched, Compass Health experienced a 154% increase in website visitors and an additional 30 seconds of engagement time per user. The revamped content has also boosted the marketing team's effectiveness, drawing more users to new landing pages aimed at key audiences. Overall, the enhanced navigation has allowed the Compass Health admin team to save valuable time.