Benjamin began his career at his family's event rental business, gradually advancing from sweeping floors to managing over 35 employees as General Manager. During this time, he self-taught web development to improve his family's online presence, sparking a passion that led him to found Jonroc in 2011. Jonroc specializes in serving construction and event companies by integrating AI agents to automate routine tasks such as document processing and customer communication. Benjamin’s unique 15+ years of hands-on operational experience allow him to create purpose-built AI solutions tailored to each client's needs, ensuring continuous support as businesses grow. This personalized approach helps companies optimize both operations and marketing, delivering measurable results rather than technology for its own sake.