As a Senior UX Designer and Design Manager at Wolverine Worldwide, I bring a rich blend of expertise spanning UX research, interface and graphic design, and branding. My career includes enhancing digital platforms for Fortune 500 companies and respected local brands. I prioritize strategic planning, transparent communication, and thorough documentation to achieve business-focused outcomes informed by authentic market and audience insights. Grounded in a mobile-first, consumer-centric approach, I am proficient in both qualitative and quantitative user testing. My process starts with attentive listening and meticulous research to formulate a clear strategy addressing precise challenges. Through creating, testing, and refining, I develop optimal components and layouts, collaborating with diverse teams to deliver meaningful, customer-enhancing experiences.