Employee Advocacy & Brand Ambassador campaign
These findings highlight the measurable return on investment that led JMRConnect CEI to win the SABRE Award for Best Marketing Technology. JMRConnect CEI (Connect. Engage. Influence.) is an adaptable employee advocacy platform that simplifies the process of enhancing organic brand visibility and engaging with influencers. Business leaders are searching for content that can help expand their companies. For example, a recent report by Netline indicates that content consumption among IT professionals has risen by 38 percent year over year. CEI enables marketers to increase the organic reach of their content on platforms such as LinkedIn, Facebook, YouTube, Pinterest, and Twitter. The application from JMRConnect impressed the judges, with remarks like, “I want it!!! Fabulous customer tool that had a strong impact." “People are more inclined to pay attention when messages come from their peers, as opposed to messages from corporate entities, which are often seen as self-serving and sales-driven. CEI not only dramatically boosts the visibility of our posts, but also helps maintain consistency in important updates when our employees share company news on social media,” stated Samantha Osowski, SVP of marketing at Yorktel. “CEI posts appear as first-person endorsements rather than advertisements, lending more credibility. With just one click, content can go viral, enhancing earned media value while supporting approved brand messages.” CEI enhances social selling by empowering sales teams to share content quickly, thereby influencing purchasing decisions. “PR and marketing departments often struggle to encourage employees to share company content on social media about media coverage, case studies, and whitepapers. CEI addresses these challenges by enabling content sharing across multiple social media platforms with a single click. Amplifying visibility and measuring ROI has never been simpler.”