Istani - Rebranding
Istani is an eco-conscious lifestyle brand based in New York and inspired by Pakistan, rich in captivating stories and intricate traditions. The brand honors the unique experience of living between cultures and provides a platform to highlight indigenous talent and history, influenced by a variety of cultures and the joy of being human. Initially, we aimed to develop a strategy for creating a robust and sustainable client database. However, after a preliminary assessment, we recognized that ISTANI's primary challenges were attracting more visitors and improving the conversion rate of our Shopify store. To address this, we planned to implement a rebranding and content strategy across social media, Shopify, and Klaviyo emails to accurately reflect the brand's essence. By redefining ISTANI’s identity and aesthetics, we can convey its enduring sense of tradition while showcasing what makes it distinctively beautiful. This thoughtful rebranding will highlight the cultural significance behind every item, ensuring that every aspect of our work honors a culture worthy of recognition. Gradually and thoughtfully, Istani aims to amplify the voices that deserve to be heard. This new identity, together with our "New Beginnings" campaign—now active on all brand platforms—will ensure a cohesive experience across all online interactions and become an integral part of the customer journey. As mentioned earlier, this marks the first step toward achieving our initial database objectives and enhancing brand awareness and sales, which we expect to see soon.