Jim Ritchie Branding

Jim, a seasoned creative and strategic professional with over 20 years of experience, founded US+US in Melbourne in 2019 to prioritize client needs through intelligent understanding and collaboration. Transitioning from a big-agency background, he became a brand strategist dedicated to crafting clear, confident, and compelling solutions for diverse clients, including financial unicorns, startups, destination brands, and nonprofits. Jim thrives on solving complex challenges by deeply understanding his clients' businesses and stakeholder groups. Beyond work, he's a devoted father, soccer coach, and Newcastle United fan. At US+US, the focus lies in empathetic, human-centered brand strategies, offering tailored services that align teams, define brand identities, and guide market positioning with clarity and purpose.