Jelly Digital Marketing & PR

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Overview

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2012

Year Founded

ABOUT JELLY DIGITAL MARKETING & PR

SEO, Digital Marketing & PR

We are a dynamic team of motivated professionals, skilled storytellers, and digital experts dedicated to ensuring your business, product, and message reach the appropriate audience. Although our foundation is built on social media, PR, and digital advertising, it is our distinctive talent for integrating these elements that allows us to deliver holistic promotion for your brand.

Languages Spoken

English

HIGHLIGHTS

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2012

Year Founded

Services

Focus

Industries

Clients

Services Provided

60% Search Engine Optimization (SEO)

10% Conversion Rate Optimization (CRO)

30% Digital Strategy

About the Team

OUR STORY

Jelly is an award-winning digital marketing and PR agency founded by Darian, who brings dynamic energy and innovative ideas to each brand. Sarah, a key partner, leverages her decade-long experience to lead operations and ensure team and client success. The team includes specialists such as Slava and Andrew, experienced in digital advertising and marketing strategies, and creative minds like Juliana and Travis who craft compelling multimedia content. With strong expertise across SEO, social media, and performance marketing, Jelly combines data-driven approaches with authentic storytelling to create impactful campaigns. Dedicated to cultivating meaningful client relationships, the diverse Jelly team balances professional excellence with personal passions, driving vibrant, customized strategies that resonate in the digital landscape.

Portfolio

Project with LA-Z-BOY

LA-Z-BOY

**The Challenge:** La-Z-Boy Furniture Galleries of Metro Vancouver aimed to attract a younger customer base and boost sales growth. Having relied on traditional advertising methods for a long time, they sought our assistance in launching their inaugural digital marketing and PR campaign. **The Solution:** We helped bring La-Z-Boy into the digital arena. This effort included the creation of a design blog that highlighted the skills of La-Z-Boy’s in-home designers. Through social media, digital advertising, and strategic PR initiatives featuring key influencers, Jelly enabled La-Z-Boy to confidently embrace the online space. We organized a full-page coloring contest in The Province, a prominent Vancouver newspaper, which was also shared on La-Z-Boy’s social media channels. Readers were invited to color, cut out the page, and drop it off at their nearest La-Z-Boy store for a chance to win a prize package. Furthermore, we collaborated with the local WHL team, the Vancouver Giants, during one of their sold-out games, where we set up a La-Z-Boy lounge. Attendees were encouraged to relax in the chairs and search through cushions for hidden prizes, including a golden ticket that granted them a spot in our on-ice musical chairs game during intermission. The winner took home a brand-new La-Z-Boy recliner. We also teamed up with two local YouTube stars who showcased their affection for La-Z-Boy and the Canucks by creating a music video parody of Iggy Azalea’s hit "Fancy." Our 'Comfy' version was featured on Daily Hive and generated nearly $65,000 in PR coverage. **The Results:** La-Z-Boy sought to broaden its potential customer demographic by engaging younger audiences, increase in-store foot traffic, and cultivate brand ambassadors. They achieved all this and more, with 13 times the number of Facebook fans, reaching over 4,000 people, a 22% rise in organic website traffic, 1.7 million impressions along with 4,410 clicks from digital ads, and a monetized advertorial PR value of $128,366.49.

Project with Joseph Richard Group

Joseph Richard Group

Migrated portfolio item

Project with Truly Lifestyle Brand

Truly Lifestyle Brand

The Challenge Truly Lifestyle Brand has become one of the fastest-growing beauty brands, finding much of its success within local communities. However, they aimed to transition from a local presence to a national one. This expansion posed challenges, particularly in raising brand awareness in an already crowded market and distinguishing themselves uniquely. The Solution To reach the desired level of brand recognition, the Jelly team developed a primarily earned Public Relations strategy coupled with a paid Digital Ads strategy, implemented over eight months. Jelly’s PR team successfully featured Truly in Canadian media, establishing them as a leading natural, cruelty-free, and effective beauty brand. The various PR strategies and tactics utilized by Jelly not only bolstered Truly’s brand but also refined its messaging beyond the scope of a local small business. Throughout the eight-month period, Truly Lifestyle Brand gained widespread visibility by offering beauty tips, sharing the company’s growth story, connecting with industry leaders, and promoting their impressive product lineup. The Results The digital ads achieved a 9% conversion rate over three months, with a return of $5.18 for every dollar spent on ads, and a conversion rate of 15.25% through Facebook Ads. For a detailed account of Truly Lifestyle Brand's journey and their successful partnership with Jelly Marketing, read our complete case study here.

9 more projects