iOS/Android apps add $3M to Profile's bottom line
Profile by Sanford Health
Profile had been developing mobile applications using Xamarin for nearly seven years; however, the apps often failed to meet the expectations of Profile and its users, averaging below 3-star ratings on both the App Store and Google Play Store. To enhance the mobile experience for its members, Profile required dedicated development resources to redesign the apps natively for iOS and Android. Lacking an in-house technical team skilled in custom mobile app development, Profile's CTO, Eric Aasheim, recognized the importance of expanding his team early in the process, asserting that bringing in a specialized team with proven mobile app expertise was essential for the project's success. Consequently, Profile collaborated with JMG to create tailored iOS and Android applications for its members. Eric chose JMG due to their expertise, friendly demeanor, and seamless integration with Profile's team. Acting as an extension of Profile, JMG developed a custom app named Journey for both platforms. The Journey App offers members convenient access to their personalized healthy weight loss plans whenever needed. It empowers users to schedule coaching sessions, set reminders, track their progress, and simplifies the weight loss journey by reducing stress and overthinking. JMG provided consultation on specialized mobile app features, including push notifications, app store deployment, and testing distribution. When members faced connectivity issues with their scales and WiFi signals due to new firmware using Bluetooth Low Energy commands, JMG wrote code that enabled the scale to communicate directly with the app via Bluetooth, eliminating the need for users to enter WiFi information. Despite the nearly 250 miles separating Profile's headquarters in Sioux Falls from JMG's office in Minneapolis, communication and collaboration were smooth. As a result, Profile's new mobile communication tools helped them sell more services, contributing an initial $3 million to their revenue.