JB Digital Media

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Overview

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2023

Year Founded

ABOUT JB DIGITAL MEDIA

Growth & Profit Oriented Digital Advertising

Hello! I’m Joe, a digital advertising specialist focused on Paid Search and Social Media. With extensive experience working with global brands such as KFC, Cartier, Adobe, and Reebok, I bring valuable insights to your business. My services encompass strategy, planning, reporting, and campaign development, providing comprehensive support. You’ll work directly with me, ensuring personalized attention and competitive rates that you won’t get from agencies or companies. I’m dedicated to boosting your profits and growth through a customized and systematic approach. If this resonates with you, feel free to get in touch! https://www.jbdigitalmedia.com.au/

Languages Spoken

English

HIGHLIGHTS

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2023

Year Founded

Services

Focus

Industries

Clients

Services Provided+1 Services

14% Digital Strategy

12% Pay Per Click

8% Search Engine Optimization (SEO)

10% Google Ads Management

7% YouTube Advertising

10% Meta Ads Management (Facebook & Instagram)

3% LinkedIn Ads Management

3% TikTok & Snapchat Ads Management

Portfolio

Driving Cost Efficient Leads For Plumbing Express

Plumbing Express

The Challenge: The cost per click for typical Google Ads varies from $2 to $5, but for plumbing-related keywords, it can range from $40 to $80. This industry is known for its tough competition, making it challenging to succeed without a well-established brand. Luke sought assistance in elevating his brand's visibility above competitors' ads on the Search Page while also generating effective leads for his business, Plumbing Express. Although he was investing in SEO, he needed to expand his customer base more aggressively with a clear return on investment. The Approach: A Google Ads search account was created with a custom setup designed to align with Luke’s objectives. Keywords were selected to focus on the most lucrative services, such as Emergency Plumbing, Blocked Drain, and Hot Water repairs. A structured bidding strategy was implemented, allowing the account to gradually optimize for conversions while minimizing the impact on click costs. Audience targeting and keyword effectiveness were continuously tested to ensure we reached and converted the most likely customers. It was also crucial to recognize that site conversions do not always translate to actual bookings, so regular discussions with Luke were established to ensure that business outcomes were consistent with advertising performance. Results (average per month): 2nd Highest Google Ads Impression Share, 50 Inquiries Each Month. Client Review: "The plumbing sector is extremely competitive in Search, and Joe has done an excellent job of running new tests to tackle this challenge. We’ve seen significant revenue growth from his efforts, and I would recommend him to any business." - Luke Farrell

Driving Exponential Bookings Over Time

Jackie's Sports Massage

**The Challenge:** Jackie had been running Google Ads for her business for several months but wasn't seeing much success. While her brand was well-established, she struggled to increase her customer base beyond what was possible organically. To address this, Jackie contacted JB Digital Media with a specific objective: to boost website bookings from new users effectively and at scale. **The Approach:** After auditing Jackie's account, it became evident that a complete overhaul was necessary. New search campaigns were developed, prioritizing three main focus areas to help achieve Jackie’s goals: First, only generic campaigns were created to allocate the budget exclusively for attracting new users. Second, conversion tracking was implemented using Google Tag Manager to monitor all significant site events. Third, optimizations concentrated solely on Booking Completions and Phone Calls over time. Additionally, regular Search Query Reports were generated to swiftly eliminate irrelevant search terms, facilitating quick adjustments towards the most pertinent searches. **Results (1 year):** 411 Site Bookings and 130 Calls with a Cost per Site Booking of $13.60 AUD (excluding calls). **Client Review:** "Joe has alleviated the stress associated with my digital marketing. He has exceeded my sales expectations, with bookings increasing significantly while also becoming more cost-effective." - Jackie Messaike