541% ROAS on 6-Figure Omnichannel Budget
BÜKI specializes in creating customizable children’s books and was experiencing challenges in managing a rapidly increasing advertising budget on Google, Facebook, and LINE, resulting in inconsistent outcomes and rising internal pressures. We partnered with them as their omnichannel marketing consultancy. For Google, we developed Performance Max campaigns that utilized customized audience signals tailored to specific products, in addition to Dynamic Search Ads and exact match keyword campaigns. On Facebook and Instagram, we revamped the entire audience strategy, addressing every stage of the funnel: bottom (retargeting previous customers), middle (engaging video viewers and social interactions), and top (targeting lookalike and interest-based audiences) through organized creative testing across various formats. For LINE, we performed a comprehensive audit and a complete overhaul, establishing new campaign structures, refining targeting, and providing creative guidance suited to LINE's specific placement limitations. Throughout our collaboration, we delivered monthly performance updates, held regular strategy discussions, and ensured transparent decision-making, keeping the client team informed about every optimization made. As a result, Fukumi Kazlou, CEO of Studio BÜKI, reported, "The professional, timely, and data-driven service enabled us to achieve remarkable profitability with our ads swiftly, allowing us to scale to six-figure expenditures with returns reaching as high as 541%."