Iyashi is a brand studio based in San Francisco, dedicated to shaping company culture, core values, design systems, and content to help clients create beloved brands. We believe in the combination of emotion and functionality—both are essential for maximum impact, connection, and longevity. Technology should serve real human needs or desires; otherwise, it simply adds to the noise. Our goal is to forge brands that resonate deeply with people, including our own. Achieving this requires empathy, humanity, and a fair amount of humility. We always aim to treat our partners with respect and expect the same in return, without the need for overly sentimental moments. Our capabilities include: **Branding:** Developing Mission and Vision, Core Values, Brand Personality, Naming, Tone of Voice, Visual Identity (Logo, Color Palette, Typography, Graphic System, Photography, Icons, Illustrations, Motion), and Guidelines. **Content:** Marketing Strategies (Acquisition, Retention, Influencer, Royalty), Art and Editorial Direction, Creative Production, Public Relations, Earned and Paid Media, and Media Training. **Experience:** Service Design, Company Culture, Transformation, Event Planning, Wayfinding and Signage, Packaging, In-Store Displays. **Product:** Crafting Value Propositions, Customer Journey Mapping, UX/UI Design, Design Systems, Responsive Websites, Mobile Sites and Apps, E-Commerce Solutions, Rapid Prototyping, Interaction Design, Frontend Development, Usability Testing, and Monetization.