ModLi
ModLi is a modest fashion retailer and marketplace that operates in various countries, featuring hundreds of vendors and over 50,000 products. After using Magento 1 for five years, ModLi approached ITG Commerce to enhance its low mobile conversion rates, improve CMS management, and boost site performance. They sought a flexible partner to undertake the complex task of developing a new webshop using Magento’s PWA Studio. Recognizing that PWA Studio was still under development, we took on the challenge of innovating in several areas. Our objective was to build a modern website utilizing the latest technologies to ensure a seamless user experience. When we initiated the project, Magento’s PWA Studio was in its early stages, necessitating creative solutions to bridge gaps and achieve our goals. Throughout the process, we frequently collaborated and exchanged insights with Magento’s PWA development team. ModLi has a highly intricate product structure that includes multi-color bundles made up of various simple and configurable items, which complicates indexing and makes administrative updates resource-intensive. To address performance issues, we created a custom performance package for PWA Studio using ElasticSearch to enhance both indexing and GraphQL performance. A significant SEO challenge was to provide indexable HTML content for search engines, so in phase 1, we opted for a third-party pre-rendering solution to generate this HTML content. Implementing Google Tag Manager (GTM) involved triggering multiple actions at different events within the single-page application, including user interactions, cart activities, page views, and checkout processes. We developed a custom React component for GTM management. ModLi was among the first to implement multi-language and multi-currency features on PWA Studio, making it accessible in 100 countries with support for 9 different languages and currencies.