Founded in 2017 by Chris Sorensen, Iteration Insights is driven by a mission to empower individuals and organizations with the tools, knowledge, and expertise necessary for data-driven decision-making. Embracing a culture of continuous learning and perseverance, the company supports its team and community in staying abreast of evolving technologies, particularly in business intelligence and data analytics. With a diverse team from over 11 industries, Iteration Insights combines broad expertise and collaborative spirit to deliver agile, tailored solutions. Recognized as a Microsoft Partner since 2018, the firm prioritizes exceptional customer service and fosters growth through knowledge-sharing. Chris's extensive experience bridges academic theory and practical application, underscoring the company's commitment to advancing the analytics community in Western Canada.