This is it Studio was founded to transform groundbreaking scientific advancements from unseen to essential. With over seven years' expertise, including a Master’s degree in Design and Sustainability, the founders Prachi Sethi and Julia Chaigneau bring deep knowledge from renewables, deep tech, AI, and material science. Their approach centers on intentional design, creating products focused on lasting relevance and genuine human value rather than mere novelty. Rejecting obsolescence, they build solutions born from curiosity, not convention. The studio has supported over $100M in funding and helped scale 40+ businesses globally through trusted, precise design and storytelling. Trained in Denmark and collaborating with elite creative and technical experts, they deliver high-quality, impactful work embodying their motto, 'This is it.'