Founded in 2018 by a former influencer, It Girl Agency emerged to fill a unique space where motherhood is celebrated rather than seen as a limitation. Recognizing the challenges mothers face balancing family, brand collaborations, and personal identity, the agency fosters a culture of care over mere management. Their mission is to empower creators by acknowledging both their ambitions and life seasons, fostering meaningful partnerships within the motherhood and lifestyle sectors. With over 20 years of combined experience, It Girl Agency has facilitated thousands of successful campaigns, managing partnerships exceeding $15 million and serving more than 50 satisfied clients. Beyond business, they prioritize building trust, community, and genuine relationships, ensuring every creator's voice and story are valued and respected.