Isurus Market Research and Consulting

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Overview

$25,000+

Min Project Size

150+

Avg Hourly Rate

2 - 9

Employees

2000

Year Founded

ABOUT ISURUS MARKET RESEARCH AND CONSULTING

Research-based insights to excel in B2B markets

Isurus offers targeted market research services to clients in the B2B and technology industries. Clients turn to Isurus when they need research with a B2B emphasis, strategic insights, and a seasoned project team. We have completed more than 600 projects with B2B clients in both enterprise and SMB markets across various sectors, interviewing thousands of B2B buyers from different industries and roles. Our research toolkit consists of qualitative, quantitative, and secondary research methods. Isurus customizes its approach for each project to align with the client’s information requirements, budget, and timeline.

LANGUAGES SPOKEN

English

HIGHLIGHTS

$25,000+

Min Project Size

150+

Avg Hourly Rate

2 - 9

Employees

2000

Year Founded

Services

Focus

Industries

Clients

Services Provided

100% Market Research & Competitive Intelligence

About the Team

OUR STORY

Our Journey: We have established a legacy of success over decades by fostering enduring relationships with both individuals and organizations. We’ve been privileged to collaborate with numerous skilled and insightful professionals in strategy, product development, and marketing. The Isurus team is headed by founding partners Jeana McNeil and Joe Radwich, who together offer strategic leadership and implementation to ensure a personalized and impactful experience for clients. Jeana and Joe work with various companies, from emerging startups to established global enterprises.

TEAM PHOTOS

Isurus Market Research and Consulting team photo 1

Isurus Market Research and Consulting team photo 2

Portfolio

Pricing and packaging research

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A key consideration in B2B go-to-market strategies is determining the optimal price point for our products. This article offers a broad overview of common pricing research methods that can reveal the market's willingness to pay for your solution. For many vendors, pricing strategy relies on internal and secondary data, including cost models and competitor pricing. Sometimes, this information is enough to make pricing decisions. However, product marketers often seek marketplace feedback to prevent typical pricing errors, such as leaving potential revenue uncollected, overpricing for critical buyer segments, or creating a significant competitive disadvantage. Conducting pricing research can provide valuable insights for refining pricing strategies. Isurus suggests analyzing pricing from three perspectives: current market prices, an exercise known as the Gabor Granger method to assess willingness to pay, and the Van Westendorp pricing sensitivity meter to determine the optimal price point. To learn more, visit https://isurusmrc.com/configure-offerings/how-to-identify-the-right-pric...

Map your competitive differentiation: What can you own?

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To distinguish your product or brand, it essentially comes down to two fundamental questions: 1) What are the needs and purchasing criteria of your customers? and 2) Which of these aspects can your product or brand claim as its own? Most marketers and strategists effectively tackle the first question; they typically have a solid understanding of their customers' needs and the factors that influence their purchasing decisions. This is a crucial starting point as it reveals numerous important elements that impact vendor choices. However, this initial list may be misleading and not necessarily actionable. For further insights, check out Isurus’ three-step approach to identifying the attributes that can set your brand and solution apart. https://isurusmrc.com/understand-markets-buyers/map-your-competitive-differentiation-what-can-you-own

Six dimensions for a strong B2B buyer understanding

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At every stage of the economic cycle, businesses that comprehend their customers and potential clients tend to perform better, as seen in metrics like growth and profitability. The COVID-19 lockdown and subsequent recession have demonstrated how rapidly the needs of B2B buyers can change, emphasizing the importance of making data-driven decisions. This blog post outlines six key aspects that B2B marketers should consider to better understand their buyers.

2 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$25,000+

Average Hourly Rate

150+

Pricing Snapshot

Min Project Size

$25,000+

Avg Hourly Rate

150+

Cost Rating

N/A

What Clients Have Said

“

"Isurus Market Research and Consulting delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

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Market Research & Competitive Intelligence

Industry Recognitions

Locations

Headquarters

354 Merrimack Street, Suite 345

Lawrence, Massachusetts, United States 01843

+16178441344

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