Just Share branding and website refresh
**Introduction**
Just Share reached out to various companies for a rebranding initiative, as well as to redesign and rebuild their website. Ultimately, our proposal was accepted.
**Challenges**
The project began with a brand refresh, requiring a modern and appealing website redesign. It also necessitated a complete overhaul of the site’s architecture to enhance navigation ease. Just Share is a non-profit organization focused on shareholder activism and regularly publishes resources in PDF format. Over time, their previous website had expanded significantly, making it increasingly difficult for users to locate relevant documents. Addressing this issue was essential for this vital legal archive. Technically, the restructuring needed to preserve their extensive database, URL structure, and permalinks since many external sites referenced their resources. Additionally, the previous web developer had resigned, prompting us to establish a long-term support strategy for such a large and intricate website.
**Solution**
Beginning with the brand refresh, we simplified the logo from a colorful, intricate design to a streamlined silhouette that retained elements of the original. This logo redesign guided the broader branding strategy. Using FlowMapp software, we conducted several video conferences with Just Share to tackle the main issues surrounding the site’s architecture and navigation. This enabled us to create a user-friendly navigation system to access resources through either the "What we Do" mega-menu or the Resources mega-menu. We continue to collaborate with Just Share, providing support and developing new sections, including a digital media section featuring videos and podcasts. We also introduced several new post types to serve these new areas.
**Impact**
Just Share expressed great satisfaction with the outcomes, both in terms of user interface and website management. We are pleased to maintain a strong partnership with the Just Share team.