InYourCity Digital Agency

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Overview

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2011

Year Founded

ABOUT INYOURCITY DIGITAL AGENCY

Data & Creative Mindset that converts

InYourCity Digital Agency is the pioneering digital agency in Greece that specializes in building viral brands on TikTok and Meta, starting from the ground up and delivering measurable ROI. At InYourCity, we merge expertise and creativity to produce authentic outcomes. Our committed team of digital marketing and data specialists continuously evolves by exploring and providing innovative services. We invest in the latest digital technologies, skillfully blending performance with creativity. With a perfect balance of passion and strategy, we deliver exceptional results and sales for our partners.

Languages Spoken

EnglishGreek

HIGHLIGHTS

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2011

Year Founded

Services

Focus

Industries

Clients

Services Provided

25% Ecommerce Marketing

40% Digital Strategy

25% Conversion Rate Optimization (CRO)

10% Other Digital Marketing

Portfolio

Social Media Marketing | Client: Souroti

Unknown

For more than a century, Souroti has been recognized as a leading source of enriched carbonated natural mineral water, celebrated for its exceptional quality and health benefits. With a vast network of partners both in Greece and internationally, Souroti's distribution in major supermarkets and restaurants has increased significantly in recent years, capturing a notable portion of the Greek market. To enhance its digital presence, Souroti reached out to our team to revamp its Social Media management. Our aim was to create engaging content that would resonate with the brand's identity and amplify awareness of Souroti's beneficial ingredients. After conducting thorough research and analyzing competitors in the niche, we identified Souroti's unique strengths and opportunities for growth. Drawing on the brand's premium and timeless nature, we adopted a strategic, cohesive, and people-oriented approach reflecting its identity. Our team concentrated on crafting visually appealing and compelling content that aligns with Souroti’s core values and philosophy. The primary goal was to merge human lifestyle elements with creative motion graphics to create eye-catching content that would capture attention. Additionally, emphasis was placed on generating engaging copy featuring memorable slogans. For the launch of its new packaging, Souroti aimed to showcase its updated look to its online audience. The creative concept involved visualizing the natural fragrances represented in the revamped packaging through a dynamic, entertaining video that emphasized the overall experience and fresh branding of Souroti. As a result, there was a 29% increase in ad recall and a 264% rise in engagement rates. [Link to the project for further details]

Performance Marketing | Client: Princessa Store

Unknown

Princessa Store is a jewelry brand with a physical location in the heart of Thessaloniki. Although it had a strong local presence, the business faced difficulties in boosting online sales and increasing its digital visibility. The brand’s online footprint was limited to a basic Instagram account, and it lacked an official e-commerce platform. To tackle these issues, Princessa Store sought assistance from our team to create a comprehensive, 360° digital marketing strategy. A primary hurdle for the brand was developing a user experience (UX) strategy for the e-shop that could effectively showcase hundreds of products and extend its reach beyond the brick-and-mortar location. In response, our team formulated an annual strategic plan encompassing all essential actions to enhance the brand's online presence. This strategy focused on several key areas: improving post-production to enhance the perceived value of the jewelry, designing a user-friendly UX for ease of ordering, implementing cross-selling and up-selling techniques, launching Google PMAX ad campaigns, running Facebook campaigns and dynamic directory collections, and utilizing influencer marketing through collaboration with numerous nano-influencers to grow the brand’s audience, alongside macro-influencers for direct sales.

Social Media Marketing | Client: Artopoulos

Unknown

Daily Posting: Design eye-catching graphics that compel viewers to stop scrolling, featuring engaging and entertaining content while staying aligned with the company’s identity (such as fonts and color palette). The objective is to showcase products in an attractive and inventive manner while preserving the core values or ethos of the business. Days of Interest: Develop creative materials centered on key dates each month. These “Days of Interest” creatives highlight the brand's evolving identity, increasing audience engagement and fostering positive perceptions. Copywriting: Each creative element is paired with user-focused copywriting that facilitates a connection between the brand and its audience, helping to build trusting relationships. The brand effectively conveys its values, advantages, and product features through relatable language and tone. Social Media Promo Campaign for New Packaging: Strategically plan a comprehensive online advertising campaign designed to raise awareness of the new packaging in major supermarkets across the country. The actions taken include: