SEO for Pet Care eCommerce on Shopify: +111% to re
Superior Care Pet is an online retailer focused on pet care products for dogs, using the Shopify platform in the United States. Their product offerings include a diverse array of items such as high-quality pet food, supplements, toys, and care products. The client sought assistance from Inweb with specific objectives: to enhance organic traffic by attracting more new visitors to the site, increase conversions to boost online sales, and develop the Superior Care Pet blog.
The main challenges included:
• Intense competition from major marketplaces and distributors offering similar products (like Amazon and Chewy).
• The previous website was viewed by Google as an affiliate site, negatively impacting rankings and organic traffic for the new site.
• Required swift adjustments to the content and link-building strategies to align with changes in the Brand's Tone of Voice.
Inweb’s actions included:
• Conducting a technical SEO audit to address issues like duplicate content, faulty links, pagination, and implementing markup.
• Resolving the affiliate-site concern by migrating whitedogclub.com to a different hosting service, setting up 301 redirects for each landing page, and excluding the affiliate from Google indexing.
• Creating a semantic core for each product category, establishing content tasks, and adding meta tags.
• Carrying out QA testing to ensure functionality, responsiveness, and cross-browser compatibility.
• Optimizing the website based on E-E-A-T principles, using a checklist for each page and identifying tasks for missing information and new page creation.
• Developing and implementing an SEO-focused blog content strategy that included creating a content plan, defining semantics for individual articles, obtaining topic approvals, preparing briefs for copywriters, and managing content deployment.
• Formulating a link-building and outreach strategy, which involved competitor analysis, building a domain list, outlining topics and texts for outreach, controlling placements, and reporting on budget.
Results achieved were:
• An increase of 196% in organic sessions.
• A 111% rise in revenue generated from organic traffic.