Atlassian Remote Summit
Summit is Atlassian's yearly user conference and their most highly anticipated event. It gathers partners, industry experts, and customers worldwide to explore new products, network with colleagues, and provide important feedback. In 2020, Atlassian chose to host the event virtually and relied on us, their Summit partner since 2015, to create and produce digital content that encapsulated their brand essence and maintained the high-quality programming Atlassian is famous for. While we initially planned to film much of the content in pop-up studios in San Francisco and Sydney, the shelter-in-place orders forced us to adapt quickly. To ensure a steady stream of digital materials and pre-recorded videos, we equipped Atlassian's team with virtual presentation kits that included detailed recording instructions. We held remote rehearsals with presenters to unify the presentation environment, provide coaching, and address any audio, lighting, or technical issues. With a focus on simplicity and uniformity, we recorded, edited, and combined all Zoom presentations while designing an engaging experience for the audience, comprising general sessions, breakout discussions, and product demonstrations. To emulate the smooth flow and polished appearance of a live event, we added transitions, lower thirds, and video cuts to each segment. After the summit, we edited highlights from the program into on-demand content for the year. Hosted on April 1-2, Atlassian Remote Summit 2020 attracted an impressive 29,000 registered participants globally—illustrating the strong need for communication during challenging times. The schedule featured 55 speakers across 30 breakout sessions and two main keynote presentations. Throughout the event, we positioned Atlassian as a leader during a pivotal period, showcasing their dedication to customers, partners, employees, and the global community.